Driving efficiency, alignment, and growth—one strategy at a time.
We frequently read that "70% of companies fail in their transformations". This statistic, cited by McKinsey, has been around for years — and the problem is, it continues to be 70%. It hasn't improved.
In our 20+ years of experience as a network of strategy consultants, technical leaders, and executives across industries, we've found that the root cause of these failures is a lack of adoption strategies.
At Spark Optimization, we recognize this challenge because we've seen it time and time again. That's why we've designed people-centered adoption frameworks that complement your technology implementations.
Being “disruptive” is not always a positive statement — especially when it disrupts the way people do their jobs. Our core values are centered around people and the support they need to adapt to and adopt new workflows generated by enterprise change initiatives.
It doesn't matter how sophisticated, brilliant, or effective the technology is — if its benefits are not clear to users, it will fail.
Ready to eliminate inefficiencies and focus on execution?
Contact UsFounder & Lead Advisor
Memo De Anda has nearly two decades of experience building organizational systems that integrate product management, OCM, and project management to drive innovation. With a background in industries like telecommunications and healthcare, he has led digital adoption and strategic change initiatives. His roles at Accenture and TELMEX, along with collaborations with Microsoft, T-Mobile, Proofpoint, and AT&T, have positioned him as a key driver of innovation and transformation.
