FLOW
Transportation
Leading US telecom company aimed to enhance its digital sales strategy, targeting a 40% conversion rate across its online channels. Despite a strong market presence, the company struggled with low conversion rates, poor user experience, and ineffective digital product positioning. The existing digital sales funnel had high drop-off rates, and customers encountered friction at critical purchasing steps. Our team was engaged to advise on product development, optimize digital sales journeys, and implement data-driven strategies to improve conversion rates and maximize revenue.
High cart abandonment rates due to complicated checkout processes and unclear product offerings Fragmented customer journey across web and mobile platforms, leading to inconsistent user experiences Lack of data-driven decision-making in product development, resulting in low personalization and engagement Limited cross-functional collaboration between product, marketing, and engineering teams, slowing optimization efforts FLOW's data-driven approach exceeded conversion rate targets by achieving 42% growth through funnel optimization and A/B testing. The 30% improvement in checkout completion and 25% higher engagement scores demonstrated the success of aligning product, marketing, and engineering teams around customer-centric metrics. The transformation established an insights-led culture that continued driving incremental improvements post-implementation.
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Digital sales conversion rates increased by 42%, exceeding the company’s original goal Checkout completion rates improved by 30%, reducing cart abandonment through streamlined processes Customer engagement scores rose by 25%, as personalized offers and improved UX enhanced the shopping experience Product teams became fully data-driven, using insights to continuously optimize digital sales performance