RISES OCM
Entertainment
A marketing team for an entertainment company was using an integrated WordPress solution within a legacy platform to publish products, articles, and press releases on their website. With the implementation of a new, modern, headless CMS website, the team needed support to adopt the technology and transition smoothly to the new platform.
The new CMS was fundamentally different from the legacy system, requiring users to learn new workflows and tools There was concern that adopting the new system would derail these plans Business milestones, including major content launches and marketing campaigns, were already locked in Marketers were unfamiliar with headless CMS concepts and found the architecture intimidating Fear of technical jargon and complex interfaces created resistance among non-technical users Teams were attached to their old workflows, citing efficiency in familiar processes, even if they were outdated The OCM implementation delivered exceptional value by ensuring zero disruption to locked-in marketing campaigns during the CMS transition. Through role-specific training materials and the appointment of change champions, the team achieved a 30% reduction in time-to-publish, allowing marketers to reallocate saved time to strategic initiatives. The focused effort to demystify technical concepts for non-technical users through workshops and open forums resulted in high adoption rates and eliminated previous workflow dependencies.
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Enabled seamless delivery of pre-planned marketing campaigns, with no disruptions during the transition period The new CMS reduced time-to-publish by 30%, enabling marketers to focus on strategy rather than administrative tasks