FLOW
Retail
A Vermont-based company specializing in fly fishing, hunting, and sporting goods sought to expand its digital presence by launching a new e-commerce platform. With increasing demand for online sales and growing competition, the company needed a Minimum Viable Product (MVP) that could rapidly enter the market while allowing for iterative enhancements based on customer feedback. However, limited digital experience and a fragmented product catalog posed challenges in defining and executing a scalable e-commerce strategy. Our team was engaged to develop a strategic MVP, streamline product listings, and ensure a seamless omnichannel shopping experience tailored to outdoor enthusiasts.
Lack of a digital commerce framework, requiring the business to transition from traditional retail to an online-first approach Complex product catalog with highly specialized sporting goods, requiring detailed specifications and filtering for a smooth shopping experience Need for a scalable solution that could support future expansion without overcomplicating the initial launch Limited internal expertise in digital commerce, making change management and training essential The FLOW-guided MVP launch delivered $2.8M in incremental revenue within six months through 38% sales growth. The mobile-first design and intuitive product taxonomy reduced abandonment by 22% while increasing engagement time by 30%. The solution successfully transitioned this traditional retailer to digital commerce while establishing a scalable foundation for future expansion.
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E-commerce platform launched successfully in under 4 months, accelerating time-to-market Online sales increased by 38% within the first six months, driven by improved user experience and streamlined purchasing processes Cart abandonment rates dropped by 22%, as checkout optimization and payment flexibility enhanced customer satisfaction Customer engagement time on site improved by 30%, with users exploring product offerings more effectively